The Button

A tiny digital superhero that provides original design with an authentic digital identity.

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Introducing 'The Button'

In a world where mass production and counterfeiting are becoming more and more common, we believe it's necessary to invest in the future of good and authentic design.

Therefore, ‘The Button’ was created and launched in November 2018. ‘The Button’ is a tiny digital superhero that provides original design with an authentic digital identity. Rather than fighting counterfeits, ‘The Button’ promotes the authenticity of original designs. Its technique is applicable for both designers and companies alike.

The Button Logo
The Button Logo

How it Works

‘The Button’ secures the authenticity of a design making it easier to identify knockoffs.

Instead of fighting copies, it shifts focus to emphasising the value of authentic design. ‘The Button’ works with NFC-technology, that because of a new secure unique NFC message feature, cannot be copied. Scanning ‘The Button’ can be done with an NFC compatible smart-phone or tablet. By tapping, while scanning, you get access to its digital identity and proof of authenticity.

This technology is available on both Apple and Adroid devices.

Added Value for Customers

‘The Button’ is a digital certificate of authenticity with an easy way to identify and register any design.

It gives the option to register for direct connection to the brand, easily identifying and registering product(s) to its owner for service purposes.

The owner of a product has digital proof of authenticity, keeping the value of original design which is also helpful in case of reselling purposes and providing product insights.

Original stamp

Download presentation


We very much believe in the added value of this product for the whole industry.

Therefore, we wish to explore the possibilities to make ‘The Button’ a new standard for any design or designer. To do so we look forward to take the next steps towards other companies and parties who believe in this solution.

Feel free to email us at if you want to learn more about this solution.

The Button Logo

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The Button Project is a initiative by Moooi in collaboration with Selinko

The Button Logo
The Button Logo